Furniture retailers in the Netherlands recently gained free and exclusive access to a powerful new sales tool – HomeDecoHub. And it’s a game-changer. Built around proven techniques for selling furniture and home decor products, HomeDecoHub gives retailers and their customers access to an immersive 3D room planner with an extensive, expandable library of real and configurable products.
Here’s how it can be used to boost your conversion rates to more than 80%.
Give retail customers everything they want and more
The sales-boosting benefits of HomeDecoHub
1. Make every customer feel special
Inserting a layer of control and creativity into the furniture-buying experience makes it much more enjoyable, meaningful, and memorable for your customers. HomeDecoHub enhances the customer experience by generating interactive visualizations of multiple configurable products within realistic, virtual settings.
By providing room dimensions and a few other details, your customers can easily see how different pieces of configured furniture will look inside their actual home, giving them the confidence to make a purchasing decision. Customers can select, configure, and arrange products to suit their personal tastes. It’s an approach that increases engagement and satisfaction, as customers are no longer solely reliant on static images or their own imagination.
2. Easier sales opportunities
HomeDecoHub is designed for retail sales teams and is easy to use in-store during customer conversations. It offers everything a retailer needs – a web-based application (usable on any device), access to a user-friendly room planner, 3D product collections, alongside product information and an integrated product configurator.
As a seller, you can leverage HomeDecoHub to showcase products from multiple brands and create opportunities for cross-selling. For instance, while a customer is visualizing a new sofa, the platform can add complementary items such as coffee tables, rugs, or lamps.
Not only does this approach enhance the overall room design, it also encourages customers to purchase additional items they might not have previously considered. By presenting a cohesive look and feel, the platform boosts your sales and drives higher-value transactions.
3. Reduce returns and exchanges
One hub for all interior products
The lines between simply shopping for home products and interior design are merging. Savvy shoppers want the ability to visualize their chosen products to ensure they get their ideal look and feel, and remove any lingering doubts around how big furniture items, lighting, wallpaper, flooring, and storage will look in situ: together.
HomeDecoHub enables shoppers to do just that. For them, it’s one hub for visualizing multiple, configurable products, from the brands in your retail stock. For your retail sales team, it’s a powerful sales tool and home to all the up-to-date product information – including 3D content – from your suppliers.